Smokey, this is not ‘Nam. This is bowling. There are rules.
The fine print
The rules for 'A free copy of my book in return for your opinion of it.' are quite simple, and boil down to "Please write a few words about the book I gave you, and send them to me." but—for those who need to "be told"—here they are in their full, legally-highly-flawed-and-most-likely-untenable glory:
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Your request for a free review-copy of one of my books constitutes your acceptance of and subjection to all 7 of these rules.
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I may deny or grant any request, at my discretion.
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You agree to read the entire book and submit your review of it, directly to me, within 6 months of receiving your copy of the book.
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Your review must be at least 30 words long, 'I loved the book.' is a nice sentiment but I need more—call me greedy.
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There is no length limit, but if you can’t say it in fewer than 150 words… Never mind, I’ll trim the fat.
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All rights to the review, including the right to edit the review within reason, become mine upon it’s submission—I know, greedy again.
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You determine how I may attribute the review, and I promise to only use your name when you explicitly allow me to do so, or under the conditions laid out in rule #7.
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At my discretion, I may publish your review anonymously even when you have allowed full attribution.
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If you break one or more of these rules, you hereby agree that it is your fair reward when I put your name and city of residence on my wall of shame.[1]